In a recently launched (and frequently run) AT&T commercial promoting its 4G network, there is a montage of a guy looking at his phone nonstop during some cut scenes of his life. Whether he’s by the Golden Gate Bridge in San Francisco, on the beach with his significant other, or having a pelican fly by his head, he’s looking at that phone while none other than Eddy Current Suppression Ring’s “Memory Lane” is playing in the background. Formed in Melbourne in a vinyl pressing plant where the members of the band worked in 2003, they released their first album in 2006 and have gained a cult like following in Australia and across the world. Nominated for ARIA awards and the Triple J album of the year, Eddy Current Suppression Ring last toured the US in 2010 and has since been on hiatus, but it’s great seeing them getting some new found fans in the States. You’ll find the ad below alongside a live version of the full song.
More recently, an ad aired for the new Google Chromebook and it featured “Negative Thinking” by The Death Set. Formed on the Gold Coast by Beau Velasco and Johnny Siera, the band moved to Sydney, Baltimore, Philadelphia and now call Brooklyn home. The Death Set has toured the world relentlessly and overcame Velasco’s death in 2009 and is finally being exposed to the masses. They only have one tour date coming up, in Brooklyn, NY on November 16, but be sure to catch them next time they’re in your town. Here is the commercial along with the awesomely fun video for the song.
Find out more about Eddy Current Suppression Ring on their website ecsr.com.au, and listen and download some mp3s here. Find out more about The Deathset at thedeathset.com and listen to some tracks here.